The city of Jerez is full of contrasts. It is possible that the idea that visitors have from Jerez is covered by good prejudices. Like any agricultural town, its social classes haven´t had no points in common for centuries. Nowadays, the classical image of the "gentleman" does not even reach the size of a legend within its fertile history. Jerez is a city with an international tradition due to its important international trade depending on its agricultural work. Thanks to this, Jerez has both attachment to the land on one hand and the need for contact with the outside world and the most advanced techniques, on the other.